Advertisement and endorsement deals are not just about public connect anymore. They also involve huge monies when it comes to celebrities endorsing their products.
If that wasn’t enough, actors have been vying to get the best deals in their kitty, some amounting to a couple of crores. In the current scenario, the older stars continue to hold fort, but the gap between them and the younger stars is slowly decreasing.
If actor Ranbir Kapoor is going from strength to strength, his contemporary, actress Anushka Sharma apparently is much in demand in the ad-world, say industry insiders.